“The purpose of business is business”. The Friedman Doctrine, also known as shareholder theory, is a normative theory of business ethics developed by economist Milton Friedman in 1970, which states that the social responsibility of companies is to increase their profits. This mindset has long shaped our economic activity. The sometimes ruthless pursuit of profit and growth has not reduced social differences between countries and between employers and employees, and at the same time has led to the reckless depletion of our planet’s resources.
Studies show that companies with ideals are noticeably more successful, motivating, and resilient to crises, and also generate more profit than those that focus primarily on maximizing profits.
Quelle: Zukunftsinstitut
The good news is that more and more people no longer want to play this game. More and more young professionals are choosing their employer based on the meaning that a company offers. More and more founders are not thinking about the millions they can earn with a start-up, but want first and foremost to make a contribution to this planet. Even larger companies are beginning to recognize that a higher purpose is necessary.
Germany needs a “Purpose for Germany” initiative. How can this work? It starts with everyone working out their own purpose. That’s right, everyone. Everyone who wants to take responsibility for making the world a better place and leaving their children and grandchildren a planet worth living on: companies, associations, cities, municipalities, politicians, parties, citizens, students. It’s not about selfishness, but about community spirit. It’s about Agenda 2030. Many will think this is “complete madness.” Just as 100 years ago, few believed that a human being could land on the moon.
Let’s set out together and implement Agenda 2030. There is enormous meaning in this.
Quelle: Stephan Grabmeier